ART DIRECTION | SOCIAL | CAMPAIGN | DIGITAL

Spreading the message through social

The challenge: Amplify ABB’s message and vision, demonstrating how their technology is driving a more sustainable and resource-efficient future.

The solution: I led the art direction for ABB’s social media presence across all platforms, creating a variety of assets including carousels, animations, videos, static posts, and promotional content. A social first approach of telling their stories in full on social channels rather than their previous tactic of relying on a clickthrough to their site, meant their messages were more accessible.

The impact: One of the animations produced became their third most-watched video of all time on YouTube after 2 months (the top 2 have had many years). Engagement and visibility was also increased as they were no longer relying on clickthroughs to access their messaging.