The challenge: GMAC (an association of world-class business schools and a gold-standard exam provider) felt they were losing market share to competitors. They needed a high impact and more youthful looking product launch campaign to promote a new version of its flagship test, the GMAT™ Focus Edition.

The result: I led the creative design and rollout, producing 400+ assets across web ads, social media, infographics, videos, emailers, blogs, flyers, a study planner and even tablecloths. These were then adapted with different regional doodles, imagery and copy to cater for the global markets.

Since launch, It has become a multi-award winning campaign with over 10 million+ YouTube views of the launch video alone. They also experienced an uplift in registrations helping regain it’s number one spot in market share.