ART DIRECTION | UX | DIGITAL | ANIMATION
Digital tools keep you on the pulse
The challenge: Develop a digital platform for the British Heart Foundation to provide accessible support, tools, and information to individuals living with, or at risk of, heart conditions and populate this platform with content.
The solution: I directed the creation of interactive tools, animations, and content for the Heart Matters platform. Keeping the visual language and tone simple when talking about sometimes highly technical developments in health tech and subject matter, meant the channel was truly accessible to all.
The impact: The channel’s impact was recognized with multiple gold and Grand Prix awards, solidifying its success in offering valuable resources to users.
Grand Prix – Best Overall (Corporate Content Awards)
Gold – Best long term use of content (Corporate Content)
Gold – Best channel for members/stakeholders (IOIC)
Gold – Best interactive content (IOIC)
BMI Interactive tool (click image to view)
Animation and heart rate interactive tool (click image to view)
Healthy BBQ interactive tool (click image to view)
