Insuring the future

The challenge: Convince potential clients in the insurance sector that EY is the ideal strategic partner, leveraging their deep expertise in the key trends shaping the industry and getting them to read the strategic whitepaper about the future of insurance.

The solution: I developed the campaign tagline and led the art direction for this B2B thought leadership campaign. Assets included social and web ads (both static and animated), video wall ads for office receptions, posters, pull-up banners, a launch video, and client presentation decks. The campaign’s standout visual—a bold pink poodle—was a striking departure from the conventional imagery in the insurance industry, creating significant cut-through and recognition.

The impact: This unexpected visual approach and campaign helped generate millions of pounds in new business leads for EY as it was so different to anything any of their competitors were doing so stood out.