The challenge: Persuade potential clients (in the field of insurance) that EY are the right future strategic partner due to their expert knowledge of the key trends shaping the insurance industry.

The result: Tagline creation and led art direction of a B2B thought leadership campaign. Deliverables included social and web ads (both static and animated), video wall ads for office receptions, posters, pull up banners, a launch video, and client presentation decks. The lead pink poodle visual was so unexpected compared to anything already out there in the insurance field, it achieved a lot of cut through and recogniton within the industry resulting in millions of £’s worth of new business leads for the client.