ART DIRECTION | BRANDING | WEB | SOCIAL | ANIMATION

Rebranding an agency

The challenge: Redesign creative agency Wardour's brand identity to position it as a more youthful, and dynamic presence in the market.

The solution: I conceptualized and spearheaded the brand transformation, overseeing the rollout across multiple touch points including the logo, website, pitch decks, office wall vinyls, animated logos, social media cards, stationery, and even custom chocolate bars. A bold colour scheme, new font selection and graphic shape suite based on ‘an open door to creativity’ were born. An increased use of playful illustrations, animation and digital assets all added to the impact. This reflected the evolving transition from what was their heritage as a publishing studio to the more digital and campaign focussed agency they are today.

The impact: The revamped design directly contributed to a higher win rate in subsequent client pitches. There was also a lot of postive feedback from exisiting clients, future prospects and the board that it had elevated both the visual appeal and effectiveness of the brand.